Eswatini International Trade Fair 2025

In September 2025, the Family Life Association of Eswatini (FLAS) proudly participated in the Eswatini International Trade Fair, held from 29 August to 7 September. The event provided a dynamic platform for FLAS to showcase its work by combining the Condomize Campaign, Sexual and Reproductive Health and Rights (SRHR) information sharing, and mobile clinic services. This integration not only boosted FLAS’s visibility but also enabled meaningful engagement with diverse audiences, ensuring that services provided had a direct and immediate impact.

Over the ten-day event, FLAS distributed 51,000 male condoms, 1,000 female condoms, and 11,000 lubricants. Importantly, 577 one-on-one client interactions were recorded, reflecting the strong demand for accurate SRHR information and the trust communities place in FLAS as a reliable service provider.

The FLAS stand went beyond service provision to become a hub of engagement. Visitors shared their voices and perspectives on key SRHR topics through six short video clips recorded at the stand. Each video, about six minutes long, captured candid views on HIV prevention, condom use, and reproductive health. These clips are now featured on FLAS social media platforms, extending the trade fair conversations to wider audiences and providing valuable insights into public perceptions.

Feedback collected during the trade fair highlighted several areas for growth. Participants emphasized the importance of expanding outreach initiatives, reviving FLAS’s presence on the radio (Siswati channel), ensuring a consistent supply of commodities, and enhancing the presentation of the exhibition stand. These lessons provide a clear roadmap for strengthening future public engagement and ensuring that FLAS continues to be at the forefront of SRHR advocacy and service delivery in Eswatini.